Blog
As CTO, I deal with the latest technological trends and developments every day. In this blog I share my experiences and opinions on current technology topics that influence my work as a CTO. From monitoring server systems to the introduction of AI-based solutions, I will talk about various aspects of technology and help them to stay up to date. I hope you find this blog informative and entertaining.
-
AI Week: How we embed AI in the company – without losing the human factor
There is hardly an SME that is not currently asking itself: "We have to do 'something with AI' - but what will really get us ahead?" The pressure is palpable. The technology is everywhere, but the specific leverage for your own company is often missing. This is precisely the gap that gave rise to my approach: AI-Mi-Wo. What's behind AI-Mi-Wo...
-
On-page SEO and Pagespeed-the basis for a successful website
On-Page SEO plays a crucial role in the competition for online visibility. The optimization of these factors is crucial for the success of a website. Here are the five most important aspects that you should concentrate on the website: I have optimized my website regarding these points. Challenge: Pagespeed Google Pagespeed is an analysis tool from Google that ...
-
Web Analytics - Always Google Analytics?
Web Analytics helps measure the key figures of a website and understand how visitors interact with the website. Google Analytics is probably the most famous Web Analytics Tool on the market. However, it is problematic for data protection reasons and is often too complex and oversized for smaller websites. For this reason, I use on my website ...
-
Corporate design - my own style guide
A corporate design style guide is an important part of the visual identity of a company. It defines the rules and guidelines for the appearance of a company to ensure a uniform and professional brand appearance in all marketing and communication activities. This not only strengthens the brand, but also creates trust among customers and potential customers. The style guide contains ...
-
Server monitoring: Why is that important and how do I do that?
The monitoring of server systems and server services is of crucial importance to ensure the availability, performance and security of all services. Adequate monitoring can recognize problems at an early stage, improve performance, protect against safety threats and contribute to better planning. In the professional environment, I would be happy to use the complete solution "Paessler PRTG" (https://www.paessler.com/prtg).... for monitoring.
-
Data protection for websites: New Data Protection Act of Switzerland
In today's digital world, in which personal data are an essential part of our daily life, data protection has become an important topic. In Switzerland, the parliament recently passed a new data protection law (DSG) that aims to protect the privacy of individuals and at the same time take into account the needs of companies. We approach ...
-
AI, Chatgpt & Co.: The end of the classic advertising agency?
In recent years, artificial intelligence (AI) has found its way into many industries, including in the agency/advertising industry. Chatbots such as Chatgpt, AI picture tools such as Dall-E, Stable Diffusion or Midjourney offer advertising agencies the opportunity to support their customers in a whole new way. In this article I will have some opportunities and dangers of such "Ki" s ...
